Campaigns / Scapia · 2024–2025
The app is a character
A three-season micro-series that never demos the product.
- Table
- Scapia
- What we did
- Format, scripts, direction, production
- Door
- IPs & Formats
- 3 seasons · 9 episodes
- 60–90 seconds each
- Reels, Shorts, in-app
The order
Scapia needed to launch app features without explaining them, to people who skip explanations. The brief became a format: short stories where the app is a character.
How we cooked it
Three episodes a season, 60 to 90 seconds, written around travel chaos the app fixes: visa appointments, souvenir shops, highway dhabas, trains. Features like group payments and smart booking sit inside the plot. Monsoon release October 2024, Winter February 2025, Summer June 2025, with festive films and an AI Christmas film after.
How it went down
A format renewed three times by the client, which is the only metric a format needs.
More from this table
Scapia
Summer Release × The Visa AppointmentScapia
Summer Release × The Highway DhabaScapia
Winter Release × VisasScapia
Winter Release × TrainsScapia
Monsoon Release Episode 3Scapia
Monsoon Release Episode 2