A new vertical of Studio Fry
The Air Fryer. Live action with AI folded in. Same crunch, less oil.
Why now
Content lives shorter. Budgets per piece shrink. Brands need more of it, in more places, in more languages. So we went hybrid: live action, with AI as one more ingredient.
Same cost, more output
One shoot becomes every ratio, cutdown and language: multi-asset versioning, translation, dubs and subtitles. Backgrounds, packs and lines change in post without a reshoot. Animation and VFX run through a pipeline instead of a queue.
No slop
AI is an ingredient here. It is never the dish. Real food, real people and real light stay in front of the camera.
On the pass
Actual work
Pre-vis, animatics, storyboards, hybrid films and the AI version of our director. Tap to play.
Storyboarding a full campaign in 1.5 days
Pre-vis · Burger KingAnimating our old ad films
Animatics25-shot storyboard, 63 seconds
StoryboardsThe AI version of Devang that directs films
Mini-meBuilding an AI director for an ad film
Mini-me, the long oneScapia × Christmas, made in AI
Hybrid filmA 3D animation, start to finish
Animation pipelineFrom a McDonald's PPM deck to a film
Pre-visMultiple camera angles from one clip
Versioning
Pre-vis and versioning, frames
Nestlé Professional pre-vis with locked packshots · Harry Potter KV versioned by house · MasterChow pack lock · hybrid cyclist film · product-swap VFX (spec).
On the Air Fryer menu
Taste before you cook
Campaign pre-production. See the whole film before a single light goes up.
Shoot once, make more
Hybrid films and stills. New worlds, products and shots from one day on set.
Re-season in post
Change the pack, the background or the line after the shoot, without a reshoot.
Every plate, every table
Asset versioning for Reels, Shorts, OTT, TV, outdoor, retail, in-app and quick commerce.
Every tongue
Translation, voice dubbing and subtitling, Indian and international languages.
Animation and VFX pipelines
Storyboards, animatics, 3D and compositing as a pipeline, not a queue.