Devang's own table
Devang Singh
Filmmaker. Photographer. Author. Coach. Co-founder of Studio Fry.
Started in marketing at Dell at twenty. Fifteen months later a Nikon D3000, left behind by the woman who is now his wife and co-founder, changed the plan. Studied photography at Light and Life Academy in Ooty in 2011, started Studio Fry with Shreya in 2014, and has directed around 800 productions since: Nescafé, Zomato, Licious, Coca-Cola, the Mumbai Indians, Impact Mints.
He also directs for other production houses as a freelancer, writes, teaches, and keeps buying the next piece of equipment before anyone asks. Robots, hi-speed, and now AI, each for the same reason: a shot that wasn't possible before.
Films
Director, producer and EP. Commercials, music films, content at scale. Studio Fry's, and a few other houses'. All of it on Vimeo.
Photography
Food, product and lifestyle. Where the whole thing started, and still the eye behind the stills. 149 projects on Behance.
Author
Bhagwaan Ke Pakwaan (Penguin, 2019), with Varud Gupta: food and faith across India's places of worship. Two Gourmand World Cookbook Awards for India, 2020.
Creative campaigns and IPs
Positioning, campaign thinking and formats, from Impact Mints to the Scapia series and Zomato Sneak Peek.
Coach
Runs Craft & Business of Filmmaking, a live cohort for freelance filmmakers who are good at the craft and underpaid for it: briefs, pitches, costing, contracts, retainers, the shoot floor. Plus a six-month mentorship for a handful of people a year.
Apologetically Devang
The channel: filmmaking, the business of it, AI in real production, and what actually happened on set this week.
The book
Bhagwaan Ke Pakwaan
Directed for other houses
Guest kitchens
Direction by Devang. Production by the house credited on each film. These are his, not Studio Fry's.
Complan
PowerplayLipton
Product Film 2 × Sara Ali KhanLipton
Watermelon × Sara Ali KhanLipton
Green Apple × Sara Ali KhanLipton BTS
Sara Ali KhanLipton
Product FilmLipton Teaser 2
Sara Ali KhanLipton Teaser 1
Sara Ali KhanCadbury
Brownie × Film 2Cadbury
Brownie Film 1Cadbury
Chocobakes Choco-Filled CookiesCadbury
Chocobakes Choclayered CakesCadbury Dairy Milk
Madbury Kesar NutsCadbury Dairy Milk
Madbury Cookie CrumbleDaawat Basmati
Rajma ChawalDaawat Basmati
Kadhi ChawalDaawat Basmati
Dal ChawalDaawat Basmati
BiryaniNetflix Tudum
Anil Kapoor × Opening SequenceNetflix Tudum
Anil Kapoor × Khufiya TeaserNetflix Tudum
Anil Kapoor × Final Product ShowNetflix Tudum
Zakir Khan × Qala TeaserLakme
Kareena Kapoor × Skin ProLakme
Kareena Kapoor × Make Up ProLakme
Kareena Kapoor × Foundation ProJw Red
Ritviz × Lisa MishraOla Electric
Holi × TVCMagik Se
Saurav Ganguly × TVC