Campaigns / Nestlé · Maggi, Nescafé, Nestea, Nangrow, Ceregrow · 2017–present
The regular's usual
Nestlé's teams keep sending briefs. We keep shooting them.
- Table
- Nestlé · Maggi, Nescafé, Nestea, Nangrow, Ceregrow
- What we did
- TVCs, launches, ASMR, recipe films, stop motion, packaging
- Door
- Tabletop
- 9 years · 8 brands
- Packs from spice sachets to kids' cereal
- 29M+ views, Nescafé Classic
The order
Nestlé's brand teams have worked with us directly for more than nine years, across Maggi, Nescafé, Nestea, Masala-ae-Magic, Nangrow, Ceregrow and Gerber. Every brief is different; the standard is the same: warm, natural, about the food.
How we cooked it
Maggi TVCs for Atta Spinach, Oats, Veggie Masala, Double Masala and the monsoon films, including a bullet-time rig in 2026. Nescafé ASMR films by season, Gold's cinematic pieces, the iced latte and cold coffee launches, and the Nescafé Classic relaunch film 'Make Your World'. Stop-motion recipe films for Nangrow and Ceregrow. Packaging stills for SKUs from spice sachets to kids' cereal, and the launch of the new Nescafé jar.
How it went down
The Classic relaunch film passed 29 million views on Nescafé India's YouTube channel. The relationship has only grown; in October 2026 we were on a Nescafé set again.
Source: Nescafé India on YouTube
The campaign
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