The cooks
Five people
run the pass.
Directors, DOPs, animators and technicians join per job; most have been joining for years. The five below are always here.
Head chef
Devang Singh
Founder · Director
Started the kitchen with Shreya in 2014 and still runs the pass. Directs, does the creative direction, and buys the equipment before anyone asks for it.
Impact MintsMumbai IndiansNescaféKingfisherZomatoLiciousMasterChowKohinoorMore about DevangSous chef
Shreya Sarawagi
Co-founder · CCO
Everything creative is hers: the ideas, the scripts, the boards, the look of every plate that leaves. Light and Life Academy, Ooty, same as Devang.
MahinaJimmy'sCarlsbergKingfisherPizza HutLay's packagingNestlé packagingBehance, most of itFront of house
Rasika Pote
Production Head
Runs the restaurant. Schedules, budgets, crews, clients, and the check on every batch before it goes out. Credited as producer on the Mumbai Indians anthem; call her first.
Mumbai IndiansImpact MintsZomato podcastHRXEvery call sheet since 2023Expediter
Raghav
Creative Producer
All things coordination. Every order reaches the right station at the right time, and nothing leaves the pass half done.
Impact MintsKohinoorMilkmaidNestlé ProfessionalRuns the Air Fryer
Joseph
Head of AI · StudioFR.AI
Pre-visualisation, hybrid shots, versioning, and every new tool before the manual is out.
Nestlé Professional pre-visHarry Potter KVScapia Christmas AI filmThe mini-me
House rules
Pyaar, vishwaas, hosla.
Love for the work and the people. Trust in the process and in your own art. The nerve to make something harder than last time. The shorter version we use on set: no advance, no shoot; no half-baked anything.