Campaigns / MasterChow × Ranveer Brar · 2024
A year of leftovers
A challenger brand, a celebrity chef, twelve hours.
- Table
- MasterChow × Ranveer Brar
- What we did
- Positioning, content strategy, production
- Door
- Celebrities · Batch Cooking · Packaging
- 12-hour shoot
- 4 shorties · 4 bytes · 2 founder films
- 1.15M views on the launch film
The order
MasterChow was taking on Ching's, Maggi and Top Ramen with better manufacturing and distribution than content. Then they signed Ranveer Brar and needed to know what to do with him.
How we cooked it
We did the positioning and the content plan first, then the shoot. Four scripted shorties (the clapboard retake, the restaurant at home, the multiplying Ranveer), four product bytes, two conversations between Ranveer and the founder, packaging shots in grey limbo done in an hour flat, and seven food mood stills. All in one twelve-hour day in February 2024. A pneumatic noodle rig followed in 2026 for round two.
How it went down
afaqs credited Studio Fry for creative and production. The launch film has 1.15 million views on MasterChow's channel. Seven months later the brand raised a $6.5 million Series A; we're not claiming that one, just noting the order of events.
The campaign
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