Campaigns / PepsiCo · Lay's · 2023–2024
The chip on the pack
Our photographs on packets across India.
- Table
- PepsiCo · Lay's
- What we did
- Pack photography, textures, 3D renders, ingredient layouts
- Door
- Packaging & Branding · Tabletop
- Wafer Chips · Wavy · Heartiez · Crispz
- Direct with PepsiCo design
- Nov 2023 – Jun 2024
The order
PepsiCo's design teams, working with us directly rather than through an agency, needed the pack visuals for new Lay's launches. Packaging is unforgiving: every chip, every ingredient, every claim is checked.
How we cooked it
We photographed the chips, captured textures, built 3D renders and composed the ingredient layouts, with legal reviewing every detail for accuracy. Wafer Chips in four flavours, Wavy, Heartiez and Crispz. Then topical films for Mirinda, 7UP and Mountain Dew through the festivals.
How it went down
Our pictures went on packs distributed across India. It was the first time our work went into product design at that scale, and we have kept the renders.
The campaign
