Campaigns / Impact Mints × Ranveer Singh · 2026
Fresh mint, extra Ranveer
Their first ambassador. Their biggest campaign. Ours from the idea to the edit.
- Table
- Impact Mints × Ranveer Singh
- What we did
- Concept, creative direction, production, stills
- Door
- Celebrities · Mixed Media
- 3 films · 3 languages
- 25 stills · 3 billboards
- 11 publications
The order
Impact Mints had signed Ranveer Singh as its first brand ambassador in India and needed a campaign that would run everywhere at once: digital, OTT, social, retail, quick commerce, modern trade, on ground. We were brought in to make the whole thing, not just shoot it.
How we cooked it
We wrote the line, built the world, cast the sets and shot it over three days in June 2026. Three 45-second films, each with 20-second and 6-second cuts in Marathi, Kannada and Tamil. Twenty-five stills for digital, three billboard key visuals, five flavour call-outs and a BTS reel, all from the same shoot.
How it went down
The campaign launched on 29 July 2026 and was covered by afaqs, Storyboard18, BestMediaInfo, MediaBrief, Manifest, MxM India and five others, each crediting StudioFry for the creative and the production. The brand calls it its biggest marketing push to date. Two of the three films are still to release.
Source: afaqs, 29 Jul 2026Storyboard18, 2 Aug 2026BestMediaInfo, Super 7 ads of the week
The campaign
