Studio Fry · Est. crispy · 12 years
We make campaigns. We produce films. We create content. A production house for things that splash, crunch, melt, glitch and move.
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Creative campaigns, end to end. The idea, the films, the stills, the rollout. Case studies, and the IPs we built with brands.
Every film we've produced. Food, beverages, alcohol, people, sports, music videos, animation.
Volume without compromise. Retainers, content banks, launches by the dozen, packaging, stills.
Fresh out the fryer
Never half baked. Always deep fried.
× Ranveer Singh 2026
Yeh Mint Nahi Momint Hai.
Their first ambassador. Their biggest campaign. Ours from the idea to the edit.
What we didConcept, creative direction, production, stills
IPL 2025 anthem 2025
Ordered at 48 hours' notice
Six cricketers, three rappers, five days, one anthem.
What we didDirection and production, with Lowe Lintas
Built for Blood 2025
Served raw
Period underwear, shot without a single euphemism.
What we didConcept, art direction, set design, casting, film, reels, stills
Hrithik Roshan × Triptii Dimri 2025
Four locations, one day, some rain
Everything that could move, moved. The shots didn't.
What we didDirection and production
The regulars
A new vertical of Studio Fry
The Air Fryer. Live action with AI folded in. Same crunch, less oil. AI runs through all of it: versioning, dubs, backgrounds, animation and VFX pipelines.
The Cloud Kitchen
Shot for real where it matters, generated where it's smarter. The craft decides which is which.
Project 01 · Product spec ad
B Natural's cola. We shot the pour for real on the tabletop, then extended it, exploded it and finished it in AI. Hybrid from start to end.
Project 02 · Hybrid shoot
One packshot, shot once. The new Sizzl artwork is painted onto the pouch in AI, following every crinkle and highlight, while the floating momo, steam and camera stay exactly as shot. Drag to compare.
Project 03 · Pre-viz
We made AI animatics before a single light went up, then shot the film exactly as drawn. Top: the animatic. Bottom: the film.
Project 04 · Pre-viz
Talent, wardrobe and the pack were locked in reference sheets, then every key visual was generated to the exact composition, so the shoot had its frames before anyone turned up.
Project 05 · Hybrid stills · spec films
A still life rebuilt around the Nirvana bottle: glass and flowers removed, wall print cleaned, bottle re-placed, label reproduced to the pixel, then upscaled 4x for large-format print. Plus two spec fragrance films, fully generated.
Project 06 · Animation
A full anime football film produced through an AI agent pipeline: script, shots, sound and colour.
Project 07 · Hybrid
A cookie, a robot arm and a whole universe built around it. Tabletop meets AI world-building.
Project 08 · Hybrid film
A collector's box of house chocolates, launched with a film built in AI from the product shoot up: the box opens, the houses glow, the magic stays on the pack.
Project 09 · Animation
A fully AI-animated film. Characters, world and performance, directed like a shoot.
Project 10 · Animation
Shoot it for real, then let the animation grow out of the plate. A corn dog re-rendered as anime, and 3D titles that land on live footage with the face protected. Drag to see the plate against the finished frame.
The Kitchen
All in-house, with people who know how to drive it. Behind the scenes below; the full tour on the Kitchen page.
House rules
The cooks
Head chef
Founder · Director
Sous chef
Co-founder · CCO
Front of house
Production Head
Runs the Air Fryer
Head of AI · StudioFR.AI
Keeps the fire on
Equipment Manager · Production Assistant